Using sex appeal to sell products isn’t new. “The later Lange Girls were models, and most of them did not ski.” “In the early days, the Lange Girls were on the slopes skiing,” he says. (Allen sells the posters along with a wide variety of other historic and collectible ski memorabilia). “The Lange Girls were always beautiful, and some of them could ski, although they did so barely clothed,” says Richard Allen of Vintage Ski World, an Aspen-based shop that is one of the only places in the world that you can find old Lange Girl posters. Still, what’s function without fashion? And what’s fashion without sex appeal? Always the innovator, Bob Lange understood this, and thus the Lange Girl was born. The brand has more victories and athletes on the circuit than any other boot manufacturer. In fact, they work so well that they’re the overwhelming choice of World Cup ski racers. Vintage Ski World ( ) still has some to sell you. Lange’s fractious history and relocation to Montebelluna, Italy, from the company’s early headquarters in Colorado resulted in the loss of the brand’s archives, which included many classic Lange Girl posters.
Many of them are unavailable, and the ones that are can cost upwards of $300. If you want a slice of Lange history and must have a classic Lange Girl poster for your den, you’ll have to look hard. In 1970, the first Lange Girl poster appeared with the moniker “Soft Inside.” The poster would be the beginning of a seemingly endless line of sexy women wearing pretty much nothing but Lange ski boots. Due to their increased control, performance, and fit, Lange started a revolution in ski boot design, with other manufacturers quickly introducing their own plastic overlap shells in an attempt to harness the new technology. When Bob Lange developed the plastic ski boot in 1962 he knew he was onto something good, because the boots skied better, easily exceeding the performance of then state-of-the-art leather ski boots.
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